The term Desi clothing refers to the many different types of clothes both for men and women available in India. Since the last century India has seen a large fashion boom. The fashion market is thriving with success and main reason for this is the rising fashion consciousness among people.
One can find many different types of clothes available in Indian markets. On the one hand the traditional clothes are still very much in vogue. Indian traditional clothes for women must have mention of saree. True, saree is very much in fashion, from south Indian traditional silk saris to modern day crÍpes and chiffons, saree is in. The cotton saris are regaining its popularity among women.
The other traditional cloth for women which is always in fashion is salwar kameez. The dress gives ample scope for experimentation. Many different kinds of salwar kameezes like Churidars, anarkali salwar kameez, salwar suits are prime property of the garment market in India. The advent of designer wear and designer levels has brought in new meaning to desi clothing in India. The Indian fashion designers have a hand making the traditional wear so popular. In a time when a large section of society was switching over to western wear, which is still very much common among all sections of society, it is the designers who have literally reinvented the appeal of desi wear in India. .
Not only women but men are also increasingly sporting desi wear in many public functions. India is making a smart mix and match of Indo western wear.